Clayton, a Berkshire Hathaway company and one of the leading builders of prefabricated and site-built homes, is announcing the launch of a new educational video series and several blog articles aimed at guiding new home buyers through the steps of home buying, construction, financing and homeownership.
‘The Journey Home’ series is part of an educational initiative intended to illustrate the process of preparing for and purchasing a Clayton Built® home. This seven-part series provides a detailed look at what home buyers can expect at every step — even providing tips on how to prepare before selecting a lender and obtaining a home mortgage. The final video in the series provides home buyers with a how-to guide about homeownership, including moving advice and home maintenance tips.
Clayton, one of the largest home builders in America, is focused on providing affordable housing options that fit the needs and wants of millennials, who make up 35% of the company’s current customer base.
As a demographic, millennials also share different obstacles to obtaining homeownership than those who came before them. For instance, according to the Harvard Joint Center for Housing Studies (HJCHS), many first-time home buyers possess the household income to qualify for homeownership, but struggle to save money for a down payment due to lingering debts from student loans and other debts. This combined with a low supply of available, affordable houses and a high pool of active buyers is driving up prices and competition. As a result, more millennials are choosing to rent or live with their parents. According to the U.S. Census Bureau, the share of millennials in 2015, or adults born between 1982 and 2000, is over 25 percent of the population. At 87 million strong, millennials are the largest generation in history according to HJCHS.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011659-clayton-affordable-housing-for-millennials/
Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011655-clayton-have-it-made-homeownership/
More than 17,000 women volunteers will come together starting Saturday in their local communities to help build or improve affordable homes alongside future homeowners as part of Habitat for Humanity and Lowe’s 10th annual National Women Build Week. With the help of Lowe’s Heroes volunteers, they will build or improve 600 Habitat homes in nearly 50 states in just one week.
Lowe’s helped launch National Women Build Week in 2008 to empower women with construction skills and give them a platform to tackle affordable homeownership in their communities.
To view the multimedia release go to:
https://www.multivu.com/players/English/8092151-habitat-for-humanity-lowes-national-women-build-week/
More than 17,000 women volunteers will come together starting Saturday in their local communities to help build or improve affordable homes alongside future homeowners as part of Habitat for Humanity and Lowe’s 10th annual National Women Build Week. With the help of Lowe’s Heroes volunteers, they will build or improve 600 Habitat homes in nearly 50 states in just one week.
Lowe’s helped launch National Women Build Week in 2008 to empower women with construction skills and give them a platform to tackle affordable homeownership in their communities.
To view the multimedia release go to:
https://www.multivu.com/players/English/8092151-habitat-for-humanity-lowes-national-women-build-week/
BLACK+DECKER™ has joined Habitat for Humanity’s first nationwide cause campaign, Home is the Key (#HomeIsTheKey), in raising awareness throughout April of the critical need for improved access to decent shelter. Funds raised during the campaign will allow Habitat to partner with more families and unlock better, stable futures. BLACK+DECKER understands the significance of calling a place home and is proud to support this important initiative.
“We are thrilled to be part of a movement that will help open more doors to affordable homeownership,” said Allison Nicolaidis, Chief Marketing Officer for Global Tools & Storage at Stanley Black & Decker. “Studies have shown that a stable home plays a key role in positively influencing a family’s education, health and financial opportunities. We feel that the BLACK+DECKER mission of turning the place you live into a home goes hand-in-hand with this campaign.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8005954-black-decker-habitat-for-humanity/
Clayton, one of the largest builders of manufactured, modular and site-built homes combined in America, has released a series of videos that highlights the stories of its team members and their experiences working for the company over the years in their various job roles.
The “I am Clayton” video series shares the different steps it takes to help a customer achieve homeownership through the words of Clayton employees at every touchpoint. The series features testimonials from the real people who work day-in and day-out to contribute to building some of the best quality, affordable homes in the U.S. The videos cast team members who work in several different areas—from home builders to website developers—and allows them to tell their Clayton story in their own words.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716459-clayton-homes-i-am-clayton-video-series/
This holiday season will be particularly special for more than 1,000 families, many of whom will - for the first time - be able to create memories in their own homes. Throughout 2016, longtime partners Lowe’s and Habitat for Humanity have worked toward a yearlong goal to build or repair 1,000 homes alongside families across the U.S. to help them realize their dreams of safe, affordable homeownership.
At a culminating event in Fort Worth, Habitat and Lowe’s will revitalize 58 homes and string holiday lighting with 19 families, while celebrating surpassing that goal and bringing the joy of experiencing holiday traditions in the comfort of their homes to families in more than 300 communities nationwide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906453-lowes-habitat-for-humanity-1000-homes-for-the-holidays/
Vanderbilt Mortgage and Finance, Inc., a Berkshire Hathaway company, has implemented an internal customer satisfaction scoring system aimed at measuring the overall experience of its home loan origination process.
The internal customer satisfaction score that Vanderbilt has created is a metric calculated from surveyed responses by customers within two weeks of funding their loan. The customers are asked to give a score ranging from zero to 10 on how likely they are to recommend Vanderbilt Mortgage to family and friends based on their home loan origination experience.
“We want to be transparent about the feedback we receive from our customers,” said Eric Hamilton, president of Vanderbilt Mortgage and Finance, Inc. “Continuously listening to customers’ needs in order to improve is our top priority. This scored system gives us a structured way to measure how we are doing and determine in which areas we can do better. It’s important for us to meet and exceed our customers’ expectations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7716456-vanderbilt-mortgage-customer-survey/
The Clayton home building group has released a video showcasing the talented men and women who, along with other team members, build thousands of manufactured and modular homes every year for families across the U.S.
The video showcases stories from some of the real people behind the Clayton Built™ brand who work hard every day to help others realize the dream of homeownership. Nearly 9,000 workers across the U.S. build Clayton’s multitude of housing floorplans, giving homebuyers the freedom to choose or customize a home that fits their unique lifestyle needs.
“Our team members are our greatest asset, and we are proud to have them represent the Clayton family,” Clayton home building group President, Keith Holdbrooks said. “Some of them have even been building Clayton homes for decades. Generations of craftsmen mean that our customers are getting outstanding quality in their homes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7716452-clayton-built-brand-craftsmen/
Clayton Homes has been preparing for its huge sale beginning in September, and now they are giving potential homebuyers a great way to save big on the purchase of a new home with its Go Big & Go Home campaign offered in local Home Centers across the country.
The program, which runs through the rest of 2015, offers those looking to purchase a Clayton Home an extra push towards finally buying the home of their dreams by providing a large sales incentive. This offer is available until the end of the year and will help make homeownership with Clayton Homes even more affordable.
“We want to end the year on a high note by encouraging people to fulfill their dream of owning their own home with this amazing deal,” Clayton Homes CEO Kevin Clayton said. “We realize that homeownership is a huge decision, but with an offer this gigantic there will never be a better time to buy and finally move into the home of your dreams!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7642551-clayton-homes-go-big-go-home/
As tax season approaches, Clayton Homes, America’s largest homebuilder**, is offering potential homebuyers a great way to get the most out of their tax refund in 2015 with its Avoid Refund Regret campaign.
The program, which runs through March 31, offers those purchasing a new Clayton Home an extra incentive towards homeownership during the beginning of 2015.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
