John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
On Thursday, February 5th, John Frieda® Hair Care hosted New York’s hottest indoor beach party at The Garage in honor of the return of its iconic Beach Blonde™ line. Event Creative Director and quintessential California blonde Lauren Conrad hosted the exclusive cocktail party along with fellow beach blonde lover Lo Bosworth, and top influencers like AnnaSophia Robb, Martha Hunt, Charlotte McKinney, and Olivia Culpo.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7427551-john-frieda-beach-blonde/
Blonde is so much more than a hair colour, it’s a state of mind. Light and bright—the perfect blonde elevates your look and your attitude. To empower blondes everywhere to be the best blonde they can be, the John Frieda® Sheer Blonde® hair care professionals pioneered a line of custom colour care specifically designed for blonde needs. Now the John Frieda® team is joining forces with TV personality, fashion designer, author, and iconic blonde, Lauren Conrad to introduce the first Keep up with Your Blonde Campaign.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235151-john-frieda-sheer-blonde-hair-partners-lauren-conrad
For the third consecutive season, John Frieda® Hair Care worked with lead stylist Odile collaborated with Rodarte creators Laura and Kate Mulleavy to develop a look that complemented the designers’ Fall/Winter 2014 collection—lauded by some critics as the brand’s most successful presentation to date—which was a nod to the carefree hair of the their youth. Because the hair was styled in long, messy waves, Odile utilized John Frieda® Hair Care products that would keep hair healthy while also maintaining texture, understanding that the style could veer to damaged and scraggly without the right stylers. The result: ephemeral and nostalgic creating a beautiful glow.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65957-john-frieda-hair-care-rodarte-fall-winter-2014
They stand out in a crowd. They have more fun. They always steal the spotlight. Blondes are a special breed—and they deserve special treatment. That’s why the John Frieda® Sheer Blonde® team is proud to appoint June as Blonde Appreciation Month—a time to celebrate what sets blondes apart and equip them with the expert care they need to preserve their signature shade.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61555-megan-hilty-joins-john-frieda-sheer-blonde-hair-care
For his Spring 2013 collection, Zac Posen envisioned rich, vibrant hair color to make the runway looks truly pop. John Frieda® International Creative Consultant Harry Josh brought this vision to life, using John Frieda® Precision Foam Colour to enhance models’ shades with saturated colour and shine that complemented Zac Posen’s spring pieces. An essential part of the runway look, the hair colour brought vibrancy and brightness to Posen’s singular designs. Harry Josh chose Precision Foam Colour for its salon-quality coverage and expert colourist-selected shades, using tones that closely matched the models’ own hair colours, serving to enrich their shades rather than completely change them.
To create the style seen on the runway, go to http://www.multivu.com/mnr/57932-john-frieda-with-zac-posen-harry-josh-luigi-murenu-precision-foam-colour
For Zac Posen’s Fall 2012 collection, John Frieda® Global Creative Consultant Luigi Murenu’s vision seamlessly blended the timeless glamour of the 1950’s and the allure of Japanese sophistication, creating a sculptural style with a twist of couture. “For sleek, flawless up-dos with clean lines, I wanted the look to evoke not just a different era, but a special cultural experience as well,” Murenu explains. “The structure and craftsmanship of the styles are meant to suggest an aspirational time and place. My goal was to make the models look like what I envisioned a modern geisha to be, infused with the sleek simplicity of 1950’s Hollywood glamour.”
The Inspiration: Japanese architecture
The Zac Posen Fall 2012 collection evokes the exotic, delicate elegance of Japanese architecture. Inspired by the minimalist yet impactful aesthetic of Japan’s structural designs, the innovative collection puts a modern spin on traditional silhouettes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54714-john-frieda-global-creative-consultant-luigi-murenu-zac-posen-fall-2012
Glamour girls from the popular E! TV series “Keeping Up With The Kardashians” Kourtney Kardashian and Khloé Kardashian Odom stopped by the John Frieda® Destination: Style Salon Tour in New York’s Times Square on Friday, May 13 to celebrate the kickoff of the nationwide tour.
The girls got their hair styled by celebrity stylist and John Frieda® International Creative Consultant Harry Josh at the Destination: Style Salon where women can sign up for complimentary styling sessions courtesy of John Frieda® hair care. Each client receives a 15-minute lesson with a top John Frieda® stylist, who will consult with her about her specific hair issues and educate her on how a John Frieda® regimen can help women achieve the style transformations they strive for.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnfrieda/49982/
Katie Holmes stars in “The Decision,” a short film in support of the new John Frieda® Precision Foam Colour. Premiering on March 22nd at a red carpet event in New York City, the film offers a first look at John Frieda® Precision Foam Colour, an unprecedented at-home hair colour range offering salon-precise coverage for flawless results.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnfrieda/49075/
For many women with frizzy, coarse, unruly hair, there’s no limit to what they would spend—or undergo—to achieve sleek, smooth, straight strands. With the advent of keratin-based salon straightening treatments, women are clamoring for the unprecedented smoothing benefits, spending upwards of $250 to experience the dramatic effects the services promise.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnfrieda/47819/
