Fetzer, the pioneering vintner behind Sundial Chardonnay and the nation’s #1-selling Gewürztraminer, is making a recommendation that is both true to its roots and totally 2018: that the white wine glass take up its rightful place on the emoji keyboard. Joining together with over a dozen California wineries and the global wine community, Fetzer is bringing its creativity and a variety of inspired tools to the campaign to add the #WhiteWineEmoji to the 2019 emoji roster.
Fetzer’s engaging “I Want My White Wine Emoji” video is at the heart of the vintner’s efforts to generate awareness and enthusiasm for the #WhiteWineEmoji campaign. Already viewed more than 33,000 times, the animated video highlights missed opportunities to pair a variety of items—from white wine-friendly foods like fish to day trips to sunny beaches—with the white wine emoji. Fetzer also brings the campaign to life on its website, which sheds light on the international effort for the #WhiteWineEmoji and invites fans to express their support by visiting whitewineemoji.net to get involved.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255952-fetzer-white-wine-emoji/
Fetzer Vineyards, the historic Mendocino County-based winery lauded for its beloved American wine brands and pioneering leadership in sustainability, is celebrating its 50th anniversary in 2018. The flagship Fetzer brand will honor the 50th anniversary year through a variety of activities, most notably the Fetzer 50th Storyteller Series, a robust social media campaign showcasing video interviews with past and present Fetzer luminaries. Fetzer Vineyards’ golden anniversary comes at an exciting time for the winery, which recently expanded into the luxury wine and spirits space and was recognized by the United Nations with a Momentum for Change award for its pacesetting sustainability practices.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255951-fetzer-vineyards-50-years-storyteller-series/
Today Fetzer Vineyards, a pioneer in sustainable winegrowing, announces the release of Road to Regeneration: Corporate Consciousness Report, highlighting key milestones achieved through 2016 and plans for a Net Positive future. The release of Fetzer Vineyards’ first-ever sustainability report marks an important step in the company’s sustainability journey, particularly as the historic California vintner approaches its 50th year of Earth-friendly winegrowing in 2018. The release of Road to Regeneration also comes just days before the commencement of COP23, the 2017 United Nations’ Climate Change Conference in Bonn, Germany, where Fetzer Vineyards will receive a Momentum for Change award from the UN for its leadership in modeling sustainable practices for the wine industry. The recognition comes two years after Fetzer Vineyards presented on climate-smart winegrowing at COP21, the Paris Climate Talks, the only U.S. winery to do so.
To view the multimedia release go to:
https://www.multivu.com/players/English/8206351-fetzer-vineyards-road-to-regeneration-sustainability-report/
This Earth Day, sustainability pioneer Fetzer Vineyards announces completion of its revolutionary BIDA® wastewater treatment system, which relies on billions of worms to clean up the winery’s process water. The California vintner’s worms — which work in tandem with microbes to digest contaminants in greywater — are at the heart of a natural system from BioFiltro that uses 85% less energy to clean winery water, regenerating up to 17 million gallons annually for re-use in vineyards and landscaping. The new system is one of a number of Earth-friendly innovations Fetzer Vineyards has recently introduced in an effort to preserve vital resources and find ever-more-efficient ways to put planet conservation on an even playing field with premium winemaking.
To view the multimedia release go to:
https://www.multivu.com/players/English/7990252-fetzer-vineyards-worms-at-work-bida-system/
