Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Upsher-Smith Laboratories, Inc. today announced the nationwide launch of Provella™, a unique probiotic dietary supplement specifically designed for women to promote digestive, feminine, and immune health.* Provella™ helps restore and maintain balance of good bacteria to support digestive and vaginal health.* Taken once-daily by mouth, Provella™ tablets contain a proprietary blend of six bacteria strains that include: Lactobacillus acidophilus, Lactobacillus plantarum, Lactobacillus rhamnosus, Lactobacillus fermentum, Lactobacillus reuteri, and Bifidobacterium bifidum.
Provella™ is available without a prescription behind the pharmacy counter at retail pharmacies nationwide and online at www.drugstore.com. Consumers can also ask any local pharmacist to order Provella™ using List Number 0245-1060-30.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56871-upsher-smith-provella-probiotic-supports-digestive-feminine-immune-health
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Together with comedienne Heather McDonald, Kotex Natural Balance, from Kimberly-Clark Corporation, is asking women to stand up and share their thoughts about what’s real and what’s not so real about the claims, innovations and storylines they see in today’s feminine care advertisements. Starting May 7, McDonald will star in a new web video series on the Kotex Natural Balance Facebook page (http://www.facebook.com/kotex) and YouTube channel (http://www.youtube.com/kotexvideos) that calls out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.
Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what’s real and what’s not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What’s Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56082-kotex-heather-mcdonald-web-video-comedy-series-feminine-care-ad-jargon
The timeless beauty and colors found in nature are celebrated in PANDORA’s new Spring/Summer 2012 collection, which began arriving at U.S. retailers in April. The new collection, entitled “Floral Nostalgia,” features more than 100 new jewelry pieces that combine classic feminine details with contemporary designs and includes hand-finished rings, charms, pendants, earrings and watches.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54141-pandora-presents-spring-summer-2012-collection
The Annenberg Space for Photography is offering additional programming to enrich the BEAUTY CULTURE exhibit including digital films, which expand on the themes of the exhibit; the BEAUTY CULTURE Digital Salon, where guests can experiment with virtual makeovers; and the IRIS Nights lecture series, presenting top fashion, beauty and pop culture photographers and editors.
BEAUTY CULTURE is a photographic exploration of how feminine beauty is defined, challenged and revered in modern society. The exhibit features works from iconic photographers such as Albert Watson, Bert Stern, Herb Ritts, Man Ray, Jean-Paul Goude, ORLAN, Guy Bourdin, Horst, Melvin Sokolsky, Ellen von Unwerth, Lillian Bassman, Matthew Rolston, Philippe Halsman, Lauren Greenfield, Susan Anderson, Tyen and Carrie May Weems. BEAUTY CULTURE encourages a social dialogue about the allure and mystique of the pursuit of female beauty, as well as the cult-like glorification and multi-billion dollar industries that surround it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/annenberg/50353/
oin the conversation at http://global.nytimes.com/femalefactor
The International Herald Tribune has launched a year-long series called The Female Factor, which examines the most recent shifts in women's power, prominence and impact on societies around the world. The Female Factor aims to take the reader on surprising journeys where women's worlds intersect, whether they are in the western or the developing worlds, and answer the question: How are women influencing early 21st century development?
The Procter & Gamble Company (NYSE: PG) support for the relief and rebuilding efforts in Haiti now totals over $2 million.
P&G product donations total more than $1.2 million with cash and donations from P&G, its employees and retirees, taking the total over $2 million. Product donations include bar soaps, batteries, bleach, diapers, dish detergents, feminine hygiene products, flashlights, laundry detergents, paper towels, shampoos, toilet tissue, tooth brushes, toothpaste, and wipes. Additionally, P&G has committed to providing six million packets of PUR, a technology that purifies contaminated water. This quantity is enough to treat 60 million liters of water (a 3-month supply for 340,000 people).
To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/pg/42295/
