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E*TRADE Financial Corporation (NASDAQ: ETFC) today announced that E*TRADE Securities LLC has unveiled a new 30-second “Talking Baby” advertisement which will run during the NBC® television network broadcast of Super Bowl XLVI. The Super Bowl spot, entitled “Fatherhood,” features the E*TRADE Baby reassuring a nervous new dad about planning for his newborn daughter’s future with help from Financial Consultants at E*TRADE. To view Multimedia News Release, go to http://www.multivu.com/mnr/54519-e-trade-commercial-baby-super-bowl-advertisements-ads

E*TRADE Financial Corp. (Nasdaq: ETFC) today announced that E*TRADE Securities LLC has unveiled two new 30-second “Talking Baby” advertisements scheduled to debut during the FOX television network broadcast of Super Bowl® XLV: To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/etrade/48292/

E*TRADE FINANCIAL Corp. (NASDAQ: ETFC) announced Sunday, February 7th that E*TRADE Securities has two new 30-second “Talking Baby” advertisements that ran during Super Bowl® XLIV’s third quarter and immediately following the Big Game on CBS. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/etrade/41706/