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Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving. The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive. “We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.” To view the multimedia release go to: http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/

More states are allowing a relatively new breed of vehicle on public roads, but crash tests by the Insurance Institute for Highway Safety show why the mix of low-speed vehicles (LSVs) or minitrucks and regular traffic is a deadly combination. LSVs are designed for tooling around residential neighborhoods, and minitrucks are for hauling cargo off-road. While these vehicles have a lot of appeal as a way to reduce emissions and cut fuel use, they don't have to meet the basic safety standards that cars and pickups do, and they aren't designed to protect their occupants in crashes.