Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
http://www.book-marketing-expert.com
Stories of Music by Holly E. Tripp ( https://storiesofmusic.com ) is an award-winning, interactive anthology which brings together over 40 authors and artists from 11 countries who tell their personal stories of how music has affected – and changed – their lives. It’s used to heal emotions, lullaby babies, mourn losses, transform criminals, bond differences, and celebrate culture. Music is the all-powerful, non-excluding force that makes this book difficult to put down, and it is emotionally impactful.
Stories of Music (ISBN-10: 0996932704, ISBN-13: 978-0996932707, 2015, Timbre Press, Interactive paperback $29.00, 176 pages) includes URLs and QR codes throughout to direct readers to a free companion web edition with the audio and video pieces. The book is available on the author’s website: https://storiesofmusic.com on iTunes, and on Amazon and Barnes&Noble.
Media Contact: Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com
Mit einer Weltpremiere vor wenigen Tagen auf der IAA in Frankfurt erstmals der Öffentlichkeit vorgestellt, war der neue Peugeot 308 nun am Samstag bereits bei den deutschen Peugeot-Händlern zu besichtigen. Nach ersten Erhebungen des französischen Importeurs war das Interesse an den Sonderschauen groß. Dabei stand nicht nur die obligatorische Bratwurst oder der Erbseneintopf im Vordergrund, sondern ebenso der neue Kompakte der Löwenmarke. Interesse fand der Peugeot 308 dabei nicht nur bei den von den Kölner Marketing-Strategen definierten Hauptzielgruppen junge Ehepaare und junggebliebene Senioren, deren Kinder schon lange einen eigenen Hausstand haben, sondern auch bei Familien mit Kindern. Augenscheinlich, dass das klare Design des 308 bei der potentiellen Kundschaft ankommt. Über die weiteren Vorzüge wie effiziente Motoren und moderne Technologien sowie das innovative Innenraumkonzept wird dann wohl erst nach einer Probefahrt entschieden werden. Zur Markteinführung stehen drei Benziner und zwei Dieselmotorisierungen von 60 kW/82 PS bis 115 kW/155 PS zur Auswahl. Sie sind besonders effizient und verbrauchsarm. So kommt der 1.6 l e-HDi Diesel mit 85 kW/115 PS, STOP & START-System und rollwiderstandsoptimierten Reifen auf einen Verbrauch von kombiniert nur 3,7 Liter je 100 Kilometer. Der CO2-Ausstoß liegt bei 95 Gramm pro Kilometer. Die Preise für die Benzinversionen beginnen bei 16.450 Euro, die Diesel bei 19.550 Euro, jeweils zzgl. Überführungskosten.
http://www.globalintegra.com/blog/
Watch this video to learn how to pick the right brand colors! This video will teach you how to choose colors for logos and all marketing materials.
Did you know that understanding the psychology of color could bring you more business? Indeed it can. Color and psychology are related i.e, one is the cause and the other is the reaction. Colors have an effect on our behavior which can be positive or negative. The study of this is called color psychology. There are some popular associations to colors like the color red is symbolic of love and white of purity.
Understanding what colors mean can help businesses come up with powerful branding.
Get in touch to see how you can grow your business with mobile marketing! 951-440-7879 http://youtu.be/KmZGWJqSDpMMobile
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Drive for Innovation is an initiative presented by UBM Electronics in partnership with Avnet Express, the e-Commerce engine for Avnet Electronics Marketing, an operating group of Avnet, Inc. The first-of-its kind media project is designed to showcase electronics innovation and automotive system design with a cross-country journey in a Chevrolet Volt. The 12-month initiative will celebrate innovative people, products and places in electronics and technology.
EE Times Editorial Director Brian Fuller will visit innovation hubs across America, interviewing engineers, entrepreneurs, innovators, students and “mad scientists” – all while blogging and posting video about his experiences. Fuller will highlight inspiring stories and detail electronics innovation behind the Volt and the future of plug-in electric cars.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51004-drive-for-innovation/
The Eurail Group G.I.E., the organisation dedicated to the marketing and management of the InterRail product range will continue to promote brand awareness during the Dutch Travel Fair between the 12th and 16th January, 2011. The objective is to continue promoting InterRail is for everyone and that, contrary to popular belief, there is no upper age limit.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/interrail/47577/
