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Two-thirds of children living in poverty have no books at home, according to the 2010 RIF study. That's why Kellogg's® has teamed up with Scholastic as well as dad, children's book author and actor Taye Diggs to give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities. There are two ways to help: 1. Collect Kellogg's Great Starts Great Stories codes from participating Kellogg's products to receive a free book or

In celebration of National Breakfast Week, Kellogg’s® is making a difference by sharing breakfast with children in need. Moms and dads know that breakfast is essential to giving kids the start they need to help unlock their potential. But not every child gets this important start to their day. In fact, nearly one in five children across the U.S. goes without breakfast every day.1 That’s why Kellogg’s, and their in-school breakfast partner Action For Healthy Kids®, have partnered with Taye Diggs for the third annual Share Breakfast™ program. Together, they are making it easy for families to help share one2 million breakfasts with kids who might otherwise go without. To view Multimedia News Release, go to http://www.multivu.com/mnr/60063-kellogg-s-share-breakfast-taye-diggs-fight-childhood-hunger

Want to discover the best places to bury a bone? What about tips for rolling in mud or where to hide when someone wants to put a sweater on you? Real dogs need look no further than the ALPO