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As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
Researchers at global public health organization NSF International, Harvard Medical School, the United States Department of Defense and the National Institute for Public Health and the Environment in the Netherlands (RIVM) recently identified four unapproved, DMAA-like stimulants in six over-the-counter weight-loss and pre-workout products currently available online. The research was published in the peer-reviewed journal Clinical Toxicology.
The potentially harmful compounds – including banned stimulants 1,3-DMAA and 1,3-DMBA as well as octodrine and a newly identified DMAA analog – were not listed as ingredients in the products and may have been disguised as “2-aminoisoheptane” or extract of Aconitum kusnezoffii. These stimulants may cause adverse cardiac events, hemorrhagic strokes or sudden death, especially if taken prior to strenuous exercise or combined with caffeine. Extreme heat and dehydration may also increase the health risks.
To view the multimedia release go to:
https://www.multivu.com/players/English/8216951-nsf-international-banned-stimulants-2-aminoisoheptane/
Today, Goody’s® Powder partnered with Dale Earnhardt Jr. to surprise a local Charlotte fan with some “Fast Relief.” Kim Homme, a retired 25-year captain of the Charlotte Fire Department and longtime Dale Jr. fan, was treated to a special Goody’s® Fast pit stop experience along with a new set of Goodyear tires for her vehicle.
“Kim has done so much for her community and it’s great to return the favor by providing her with some Goody’s® Fast Relief,” said Earnhardt Jr. “This year’s Appreci88ion Tour has focused on giving back to the fans and thanks to Goody’s®, we were able to take it a step further today.”
Homme had no idea that Dale and the Goody’s® crew were stationed inside the Fire Department. Members of the Charlotte Douglas Airport Fire Station, where she currently works for the Air National Guard as an airport firefighter, were on hand to help celebrate the moment and watch the crew perform the Goody’s® Fast pit stop.
To view the multimedia release go to:
https://www.multivu.com/players/English/8202551-goodys-dale-earnhardt-jr-fast-pit-stop-charlotte/
Axon (Nasdaq: AAXN), the global leader in connected law enforcement technology, today announced the results of a study that sheds new light on the growing difficulties law enforcement agencies face in their recruitment efforts. In response to the study, conducted in conjunction with Wakefield Research, Axon is launching the “I'm In” Recruiting Campaign to help raise awareness and provide agencies with new tools to recruit the next generation of police. To learn more please visit www.connectandserve.in.
The Wakefield Research study surveyed 200 law enforcement officers across the U.S. who revealed they've experienced a sharp downturn of new applications to their agencies. More than half (54 percent) of the respondents said the number of job applications to their department has decreased in the last five years. Meanwhile, 83 percent of officers think that it will be even more difficult to recruit new candidates in the next five years.
To view the multimedia release go to:
https://www.multivu.com/players/English/8012852-axon-im-in-recruiting-support-campaign/
This October, Red Gold is making it easy for people to give back when sharing their family meal. For any Red Gold canned tomato product purchased throughout the month, Red Gold will donate one meal* to help families facing hunger, with a goal of donating 2 million meals to Feeding America and its network of food banks. Whether it’s labeled Red Gold, Redpack, Tuttorosso or Huy Fong, consumers can simply buy a can, and help feed a family.
The philanthropic effort comes at a time when millions of American families struggle to put food on the table. According to recent data from the U.S. Department of Agriculture (USDA), 1 in 8 Americans face hunger, including 13 million children. However, most families don’t recognize the extent of hunger in America; a Red Gold survey found that nearly 7 in 10 households were either unsure of the number of Americans struggling with hunger, or they severely underestimated the problem.
To view the multimedia release go to:
https://www.multivu.com/players/English/8111351-red-gold-feeding-america-crush-hunger-october-2017/
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
In an effort to improve outcomes for patients with some of the deadliest childhood cancers, St. Jude Children’s Research Hospital scientists have created the world’s largest collection of pediatric solid tumor samples, drug-sensitivity data and related information and have made the resource available at no charge to the global scientific community.
St. Jude and the Howard Hughes Medical Institute collaborated to create the resource, known as the Childhood Solid Tumor Network. The work is reported today as an advance online publication in the scientific journal Nature.
“Survival rates for children with recurrent solid tumors have not improved significantly in more than 20 years and remain below 30 percent,” said corresponding author Michael Dyer, Ph.D., chair of the St. Jude Department of Developmental Neurobiology and a Howard Hughes Medical Institute investigator. “This research will change that by promoting scientific collaboration to leverage the efforts of researchers worldwide to advance understanding and ultimately treatment of pediatric solid tumors.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8121952-st-jude-childrens-childhood-solid-tumor-network/
Changes in the treatment of pediatric cancer over recent decades have translated to a reduced risk of serious, long-term late health effects of cancer therapy. This is according to the latest analysis from the Childhood Cancer Survivor Study (CCSS), a National Cancer Institute-funded resource for late-effects research, led by investigators at St. Jude Children’s Research Hospital.
“This is the first comprehensive study to demonstrate how changes in treatments over time have impacted the occurrence of late effects experienced by childhood cancer survivors,” said Todd Gibson, Ph.D., assistant member of the Department of Epidemiology and Cancer Control at St. Jude. “We found the 15-year cumulative incidence of people reporting at least one severe health condition decreased from 12.7 percent among childhood cancer survivors diagnosed in the 1970s to 10.1 percent for those diagnosed in the 1980s to 8.8 percent in the 1990s–a statistically significant decline.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7924756-st-jude-childhood-cancer-survivorship-asco-2017/
Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
Today, the Ad Council in partnership with the U.S. Department of Health and Human Services, AdoptUSKids, and KBS launched new public service advertisements (PSAs) for the award-winning Adoption from Foster Care campaign. The new television and radio PSAs encourage the adoption of older youth from foster care.
Of the 428,000 youth under the age of 18 in the U.S. foster care system, 112,000 are currently waiting for adoptive families, according to the most recent Adoption and Foster Care Analysis and Reporting System (AFCARS) data. Since the project’s launch in 2002, more than 26,000 children who were once photo listed on the AdoptUSKids website have been placed with permanent families. However, older youth and teens have lower adoption rates than younger children, and they often wait longer to be adopted. Currently, of the 5,560 youth photo-listed on the website as available for adoption, 43% are between the ages of 15 and 18 years old.
To view the multimedia release go to:
http://www.multivu.com/players/English/7979251-ad-council-adoptuskids-adopt-from-foster-care/
Today, Futures Without Violence, in partnership with the Department of Justice, announced the launch of the first national campaign that will raise awareness, teach skills, and inspire public action to address children’s exposure to violence and childhood trauma. The multi-year “Changing Minds” campaign will motivate teachers, coaches, counselors, health professionals, law enforcement officers, and others who regularly interact with children to take meaningful action in supporting children who may be affected.
“Violence is far too prominent in our children’s lives, but it does not have to define their futures,” said former Attorney General Eric H. Holder, Jr. “We can curb the effects of trauma and restore our young people to wholeness and health, giving them the chance they all deserve to pursue their dreams.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925451-ad-council-futures-without-violence/
