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A vastly changing landscape would certainly capture one’s attention. The nation’s trees face an immediate threat from the Asian longhorned beetle (ALB), a devastating invasive pest with no natural predators. With up to 70 percent of the U.S. tree canopy at risk of being lost to this pest, the U.S. Department of Agriculture (USDA) is spreading the word about the beetle this summer with a series of TV, radio and print public service announcements (PSAs). The adult Asian longhorned beetle (ALB) is active throughout the summer months and into the fall. This invasive pest was first discovered in the U.S. in 1996, likely arriving here unknowingly inside wood packing material from Asia. The insect threatens recreational areas, forests, and suburban and urban shade trees. The beetle attacks 12 genera of trees, including birch, maple and elm. It is truly a landscape-altering invasive pest. And all states are at risk. To view the multimedia release visit: http://www.multivu.com/players/English/7569951-usda-psa-asian-longhorned-beetle/

Timberland pledges to plant five million trees in five years to further the impact of the company’s global reforestation efforts. The five million trees will be planted in Haiti and in China’s Horqin Desert - two regions that have long suffered severe and widespread impacts from deforestation. To view Multimedia News Release, go to http://www.multivu.com/players/English/46490-timberland/