The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
Last year, Columbia Crest became the first winery to crowdsource a wine from vineyard to table through an interactive online community experience called Crowdsourced™ Cabernet. While the resulting wine of the 2014 vintage ages in barrel, the Crowdsourced Cabernet community will still have the chance to weigh-in on important winemaking decisions. First, Columbia Crest will be expanding the program by adding a 2015 vintage and allowing one lucky fan to play a larger role in the winemaking process. In addition, fans will be able to participate in critical weekly voting decisions for both the 2014 and 2015 vintages online at CrowdsourcedCabernet.com and, new for this year, choose the label design for the 2014 vintage.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7409452-columbia-crest-crowdsourced-cabernet/
Janssen Healthcare Innovation, a team within Janssen Research & Development, LLC (Janssen), today announced Discharge Decision Support System (D2S2) is the winner of the crowdsourcing-inspired Janssen Connected Care Challenge and the $100,000 prize. D2S2 is a discharge decision support system that uses a proprietary algorithm to assemble and score key data upon hospital admission in order to identify patients who should be referred to post-acute care services to reduce the risk of 30-day readmissions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56342-discharge-decision-support-system-janssen-connected-care-challenge
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Help protect the environment with Sony technology & crowdsourcing. Using crowdsourcing in conjunction with existing Sony technology and your ideas, Sony and WWF have created the Open Planet Ideas initiative which encourages you to get involved and be creative and to submit your ideas on how technology could be repurposed and put together a plan to help protect the environment.
The best crowdsourced ideas will then go to Sony and a panel of experts to be realised and go towards hopefully helping to save the environment.
Open Planet Ideas - Using Sony technology to protect the environment.
