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Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future. “Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.” To view the multimedia release go to: http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/

Occasional forgetfulness is a normal part of the aging process; the memory loss and disorientation caused by Alzheimer's are not. Fresh video, photos, documents and links posted in the Brookdale Alzheimer's Resource Center explain Alzheimer's warning signs and how they differ from typical age-related memory slips. The new material also details Brookdale's innovative Clare Bridge Crossings program for people in the early stages of dementia and how a family credits it with slowing the advance of their loved one's Alzheimer's. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7087731-brookdale-senior-living/

Volvo Cars’ all-new XC90 – which will be revealed in August – will offer the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. The new technologies will take the company a significant step closer to its vision that no one will be killed or seriously injured in a new Volvo car by 2020. The XC90 is the first car in the world with technology that features automatic braking if the driver turns in front of an oncoming car. This is a common scenario at busy city crossings as well as on highways, where the speed limits are higher. The all-new Volvo XC90 detects a potential crash and brakes automatically in order to avoid a collision or mitigate the consequences of a crash. To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400582-all-new-volvo-XC90-safest-car