Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
Crytek and DeNA have partnered together to release The Collectables, a tactical action game with revolutionary visuals that is now available on the App Store for iPhone and iPad.
Players assemble a squad of misfit mercenaries in The Collectables and command each soldier through fast-paced third-person tactical combat scenarios. As the action intensifies, they’ll upgrade their crews using a collecting card system that unlocks new ways to wipe out the varied enemy types and negotiate the game’s immersive 3D environments.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7140051-crytek-and-dena-launch-the-collectables
For crews who prefer to store wrenches and plug adapters separate from the hose, this durable bag can be kept in an individual compartment for quick access and deployment to the hydrant. This piece of firefighting equipment is a great alternative to the on-line hydrant wrench bag.
Check out the Townsville Tigers as Wild
Turkey completely surprises them by converting their park footy match
into a game for superstars with a big screen, commentators including
Cowboys legend Johnathan Thurston, cheerleaders, film crews and flash
fans to surprise them with a massive turnout. Salt of the earth fellas
get the surprise of their lives, and everyone in town loves it thanks
to Wild Turkey. The Townsville Tigers are one of Wild Turkey
Bourbon's Turkey 10. See what they are made of as they play a live
match! Check out the rest of the teams here:
http://www.youtube.com/WildTurkeyAU Join the conversation at http://www.facebook.com/wildturkeyau
According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
www.ferrarafestival.it - The Biggest Italian Hot Air Balloons Festival. 50 crews, ten days of big fun, an explosive and funny full programme all dedicated to the Air, Sports and Entertainment, the UNESCO\\\'s Ancient Centre of Ferrara just few minutes away. Unbelievable. 21/30 September 2007. Come to Fly.
