Recent reports of fraudulent extra virgin olive oil in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown.
As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.
66% of Bellucci is owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and that the standards for EVOO are not only met but also exceeded.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716351-bellucci-olive-oil-trace-to-source-app/
CHS Inc., the nation’s leading cooperative and a global energy, grains and foods company, is committed to continued growth that will drive economic value to its farmer owners and the rural communities in which they live, its leaders told attendees at its recent annual meeting.
“Our ultimate responsibility is to invent the CHS of the future by making the decisions, executing the investments and managing the financial health of this company in a manner that not only adds value for you today, but continues to pay off 10 and 20 years down the road,” CHS President and Chief Executive Officer Carl Casale told attendees. “Ultimately, it’s about taking actions today that will benefit tomorrow’s owner, the generations that are now playing in farm yards or buying their first blue FFA jackets.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/58034-chs-inc-putting-future-first-for-cooperative-farmer-owners
CHS is pleased to introduce the CHS Center for Cooperative Growth, an online platform that gathers and shares diverse viewpoints from agribusinesses, independent agricultural producers, academia and other leaders to foster greater success among America’s cooperatives.
The online platform launched in October 2012, features a primary cooperative topic addressed through four perspectives and invites audiences to participate through online polls and a blog.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58033-introducing-the-chs-center-for-cooperative-growth-online-platform
