On Friday, March 8, the seventh annual One Night for One Drop event at the “O” Theatre, presented by MGM Resorts International and COLGATE, drew a star-studded crowd in support of the one-night-only soirée benefiting the One Drop Foundation, a non-profit organization dedicated to providing access to safe water and sanitation around the globe. Imagined by Cirque du Soleil, One Night for One Drop mesmerized the sold-out audience with an emotional performance that took the spectators on an empathetic journey, drawing inspiration from human connection, friendship, beauty, nature, love and loss, in an aquatic ambiance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8510951-one-night-for-one-drop-foundation-cirque-du-soleil/
Colgate, a global leader in oral care, is committed to improving the way people brush their teeth. With the launch tomorrow in the US on Apple.com and select Apple Stores, the new Colgate® Smart Electronic Toothbrush E1 with Artificial Intelligence, Colgate® is taking a leap forward by providing users with real-time feedback about their brushing so they can take better care of their oral health. And, building on its rich history of understanding and anticipating the future of oral care and consumer needs, Colgate® and the new Colgate Smart Electronic Toothbrush use Apple ResearchKit - with the user’s permission - to crowdsource toothbrushing data to get even smarter about oral care for better and faster future innovation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8251051-colgate-smart-electronic-toothbrush/
Colgate announces a new addition to the Colgate Total® portfolio: Colgate Total® Clean-In-Between toothpaste. Building on the superior cleaning benefits of Colgate Total that consumers have come to expect, Clean-In-Between toothpaste’s advanced micro-foaming formula reaches even deep in between teeth to reduce 83 percent more plaque germs than non-antibacterial fluoride toothpaste 12 hours after brushing for healthier gums*.
Hispanics are one of the demographic populations with the poorest oral health of any racial and ethnic groups in the United States1. In spite of brushing twice a day, plaque can build up between teeth, which affects overall gum health. Colgate Total Clean-In-Between toothpaste provides 12-hour antibacterial protection for 100% of the mouth’s surfaces: teeth, tongue, cheeks and gums.
To view the multimedia release go to:
https://www.multivu.com/players/English/8103451-colgate-total-simplemente-saludable-initiative/
To help amp up your beauty routine and smile for the holiday parties to come, Andrea Brooks of @AndreasChoice and Colgate® Optic White® released Episode 7 of the seven part online video series, “The Smile Show™,” today. Hosted via the Colgate Optic White YouTube channel, the latest installment features Andrea’s exclusive tips and tricks for looking and feeling your best while celebrating this holiday season. She shares her winter beauty routine and tips for achieving a whiter, brighter smile just in time for the holidays.
“The holidays are full of photo-ops, so I always want to make sure my smile is bright,” said Andrea Brooks. “I use the Colgate Optic White Toothbrush + Whitening Pen because my busy holiday schedule requires a whitening product that is easy to use, convenient and effective.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7683851-colgate-the-smile-show-holiday/
Teaming up with the American Diabetes Association® and the multi-talented performer and caretaker Joey Fatone @RealJoeyFatone, Colgate Total® is using the power of laughter to help raise awareness of the potential link between oral health and diabetes with the new “30 Days of Laughter” campaign (#30DaysofLOL), beginning today. The 30 days from November 12 to December 11, 2015 will be filled with laugh-out-loud videos, funny social media posts, engaging apps and more to make the diabetes community laugh, all while building awareness of the importance of maintaining the health of the teeth and gums behinds those smiles.
According to the Centers for Disease Control and Prevention, people with diabetes are two times more likely to develop gum disease1. Colgate Total® toothpaste can help prevent and even reverse gingivitis, the most common form of gum disease. It is the only FDA-approved and American Dental Association-accepted2 toothpaste to help prevent gingivitis. With regular twice daily brushing, you can help improve your gum health in as little as four weeks3 with Colgate Total®.
Understanding how challenging managing diabetes can sometimes be, the funny and talented performer Joey Fatone is leading the “30 Days of Laughter” campaign to remind people that sometimes laughter can feel like the best medicine. “When my father was diagnosed with Type 2 diabetes, our family was shocked. But we’re a big, loving group and we all help him together every day. I know that humor in the face of challenges is vital and I’m excited to share that with other families touched by diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7654951-colgate-30-days-of-laughter/
For the second year running, Colgate® Optic White® is teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49th Annual CMA Awards” taking place on Wednesday, November 4. To help share that insider story, Colgate Optic White together with two of Country’s brightest stars, Jana Kramer and Cassadee Pope, will share how to look and feel your best whether on or off the red carpet. Starting today, stay in the know on all of the behind the scenes tips and tricks by following @OpticWhite, @CountryMusic, @KramerGirl and @CassadeePope on Twitter.
“When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.”
Colgate Optic White will provide fans with behind the scenes access to Kramer and Pope on their road to the 2015 CMA Awards. Exclusive content and access opportunities include Periscope activations in the weeks leading up to the broadcast and a co-hosted live Twitter chat with Pope on Tuesday, Nov. 3 as well as other surprises. In addition, understanding the importance of social media and fan engagement, @OpticWhite will live-tweet from the red carpet and throughout the CMA Awards, engaging with fans on the brilliant smiles and styles of the night.
To view the multimedia release go to:
http://www.multivu.com/players/English/7566751-colgate-optic-white-cma-awards/
Today, Colgate-Palmolive, in partnership with the Hispanic Dental Association (HDA), kicked off its annual Oral Health Month campaign with a special launch event at Los Angeles’s Plaza Mexico. To help raise awareness about the importance of a healthy smile, the Colgate Bright Smiles, Bright Futures® mobile dental van was on-site to provide bilingual learning materials and free dental screenings to children. Families in attendance also enjoyed a mariachi flash mob, live music and giveaways from local radio station, Univision 1020 AM.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7531451-colgate-oral-health-month/
To celebrate the launch of Colgate® Optic White® Express White toothpaste, the brand has announced a first of its kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07. Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show™.” Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/
In support of American Diabetes Month®, Colgate Total kicked-off the “Small Steps Make a Big Difference” campaign to help raise awareness surrounding the often overlooked association between oral health and diabetes.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7332551-colgate-total-american-diabetes-association-small-steps-make-a-big-difference-campaign/
Colgate® Optic White® is teaming up with the CMA Awards and Singer and Actress Lucy Hale to bring fans behind-the-scenes excitement from “The 48th Annual CMA Awards” on Wednesday, November 5. As part of the partnership, Colgate Optic White will be co-hosting an exclusive live Twitter chat with Lucy Hale, live tweeting from the red carpet of “The 48th Annual CMA Awards” and helping presenters, performers and winners prep in the Optic White backstage room before they take center stage that evening.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7341351-colgate-optic-white-partners-lucy-hale-48-th-annual-cma-awards/
Today, the GUINNESS WORLD RECORDS® record for the “Most people using mouthwash simultaneously” was broken by Colgate at 12:30 p.m. EDT in New York’s Times Square. 1,142 consumers, along with TV host and actress, Stacy Keibler, simultaneously swished with new Colgate Total® Advanced Pro-Shield™ Mouthwash while supporting Make-A-Wish®, an organization that creates thousands of life-changing moments by granting the wishes of children with life-threatening medical conditions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61754-colgate-stacy-keibler-guinness-world-records-for-make-a-wish-foundation
In support of American Diabetes Month®, Colgate Total® is working with the American Diabetes Association to educate patients about diabetes and gum disease and to empower them to help take charge of their diabetes.
A recent survey conducted by Harris Interactive on behalf of Colgate Total® about oral health reveals a lack of awareness about the various health issues associated with diabetes. More than one third of all respondents (36%) are not aware of the link between diabetes and oral health and are less likely to associate oral health issues with diabetes than almost all other health conditions related to diabetes. More than half (54%) report one or more symptoms of gum disease – yet 67% do not discuss their oral health with their doctor.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58614-colgate-total-american-diabetes-association-oral-health-and-diabetes
