Today, Futures Without Violence, in partnership with the Department of Justice, announced the launch of the first national campaign that will raise awareness, teach skills, and inspire public action to address children’s exposure to violence and childhood trauma. The multi-year “Changing Minds” campaign will motivate teachers, coaches, counselors, health professionals, law enforcement officers, and others who regularly interact with children to take meaningful action in supporting children who may be affected.
“Violence is far too prominent in our children’s lives, but it does not have to define their futures,” said former Attorney General Eric H. Holder, Jr. “We can curb the effects of trauma and restore our young people to wholeness and health, giving them the chance they all deserve to pursue their dreams.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925451-ad-council-futures-without-violence/
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
STOUFFER’S FIT KITCHEN, creator of protein-packed, premium-quality frozen meals, once again teamed up with baseball stars Kris Bryant of Chicago and Kansas City’s Mike Moustakas to host the Fit City Takeover, an interactive day of fun that celebrated all the ways people incorporate fitness into their everyday lives.
STOUFFER’S FIT KITCHEN took over Phoenix elevating one of America’s favorite pastimes, recreational softball, surprising Arizona State University students with guest coaches for the day – Kris Bryant and Mike Moustakas. Two intramural teams took their game a step closer to the big leagues as Bryant and Moustakas went head to head in a friendly rivalry, sharing advice with the collegiate teams and showing fans everyone has a different way of staying fit.
The Fit City takeover, also included a never-before-seen Fit City Course that was modeled after an actual city, featuring obstacles like a skyscraper climbing wall and stationary bike that lights up the Fit City course. After exhausting all of their energy during the softball game and taking on the Fit City Course, fans had the opportunity to try the different fit feats and fuel up on free STOUFFER’S FIT KITCHEN samples to get a taste of the meals Moustakas and Bryant have been enjoying this off-season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7812251-stouffers-fit-kitchen-bryant-moustakas/
Global health service company Cigna has added three new programs to the free Coach by Cigna health and fitness app, featuring coaching tips from The Fit Bottomed Girls for The Anti-Diet, Loving Yourself and Top to Bottom fitness.
The Coach by Cigna app puts health and fitness programs in the palm of your hand, with instructional videos and support from health coaches to help you focus on improving in five integrated areas: nutrition, exercise, sleep, stress and weight management.
To view the multimedia release go to:
http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
Following one of the most exciting college football seasons in recent years, leading direct seller Amway today announced that it has partnered with the USA TODAY Sports Media Group (USATSMG) and the American Football Coaches Association (AFCA) in a landmark deal to sponsor some of the sport’s most endearing assets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61028-amway-sponsors-college-football-s-usa-today-coaches-poll-afca-trophy
From January 25-27 more than 4,000 college and high school basketball coaches across the United States will be making much more than just a fashion statement when they sport tennis shoes with their suits during the 10th annual Suits and Sneakers weekend.
Suits and Sneakers weekend is an annual event coordinated by the Coaches vs. Cancer program, a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. The Coaches vs. Cancer program empowers basketball and other athletic coaches to save lives from cancer by leveraging their community leadership to raise awareness and funds for the American Cancer Society.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59447-american-cancer-society-10th-annual-suits-and-sneakers-weekend
In Texas, football and those Friday night lights are true to people’s hearts – but the importance of hydration may not always be top of mind. Representatives from Nestlé® Pure Life® recently visited a local Texas youth and football cheer practice to help inspire the coaches and parents to make healthy choices for their families and join the Nestlé Pure Life Hydration Movement. To encourage the kids to drink water and stay hydrated during practice, Nestlé Pure Life donated more than 12,000 bottles of water to the League.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59066-nestle-pure-life-donates-water-to-encourage-healthy-hydration
In parallel with the new Mercedes-Benz Antos, FleetBoard is introducing new services for heavy short-radius distribution. The investment into telematics for touring coaches and vans is also proving more worthwhile than ever. Throughout Europe, FleetBoard is a market leader amongst providers of telematics solutions for trucks, vans and coaches of all brands, in all markets. FleetBoard has also gained many new customers in South Africa, Brazil and the Middle East. The company recently received the renowned Frost & Sullivan Award for growth and innovation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58041-fleetboard-introduces-new-services-for-heavy-short-radius-distribution
With the ultimate goal of preventing half a million teens from abusing medicine within five years, The Partnership at Drugfree.org will launch The Medicine Abuse Project during the week of September 23-29, 2012. The launch week will kick start a multi-year effort to help educate parents, teens and the public about the dangers of medicine abuse and unite parents, educators, health care providers, coaches, government officials, law enforcement officers and other partners to help save lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54143-the-partnership-at-drugfree-org-medicine-abuse-project-teen-education
Fall sports are gearing up, and kids and teens across the country are suiting up for football, soccer and other activities. This season, parents and coaches can help keep young athletes safe by recognizing the signs of a concussion and understanding what to do for a concussion, say experts featured in a new video on BeSmartBeWell.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50836-be-smart-be-well-keep-kids-safe-recognize-concussion-signs-young-athletes
Bobby Hurley, former All-American guard at Duke and current assistant coach of the University of Rhode Island men’s basketball team, and Travis Ford, two-time SEC tournament MVP at Kentucky and current Oklahoma State University head coach, traded in their playbooks for chore lists at the “LG Home Court Challenge” during the NCAA® Final Four® weekend.
LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated a total of $20,000 in the participating coaches’ names to Coaches vs. Cancer® and the MD Anderson Children’s Cancer Hospital.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54895-ncaa-coaches-face-off-lg-home-court-challenge-men-s-final-four-weekend
Two of Food Network’s biggest icons, Rachael Ray and Guy Fieri, will square off against each other for culinary bragging rights in Rachael vs. Guy Celebrity Cook-Off, premiering Sunday, January 1st at 9 p.m. ET/PT. In this six-episode competition series, the Emmy®-winning talk show host Rachael Ray and best-selling cookbook author and successful restaurateur Guy Fieri, will each serve as coaches and mentors to eight multi-talented celebrities, all of whom are passionate about food and cooking. Divided into ‘Team Rachael’ and ‘Team Guy’, each episode features celebrity contestants battling it out in a fun, fast-paced culinary fight-to-the-finish, with the two bottom-rated contestants from the losing team going head-to-head in a blind tasting elimination challenge. In the end, the last contestant standing is crowned king or queen of the Celebrity Cook-Off and wins $50,000 for the charity they are playing to support.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53282-food-network-rachael-vs-guy-celebrity-cookoff/
