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The Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to raise awareness about wildfire prevention. As a continuation of the longest running PSA campaign in U.S. history, the new ads include the well-known tagline, “Only YOU can prevent wildfires,” and for the first time feature Smokey Bear rewarding Americans with hugs after acting safely with fire. To view the Multimedia News Release, go to http://www.multivu.com/mnr/62468-ad-council-smokey-bear-gives-bear-hugs-wildfire-prevention-psa

Duraflame, Inc. has introduced one of the company’s biggest innovations since the creation of the firelog: duraflame® Campfire Roasting Logs. They are the first firelogs formulated with charcoal and tested for safe cooking. This new formula makes the logs ideal for roasting foods, such as marshmallows or hot dogs, over an open fire. To view Multimedia News Release, go to http://www.multivu.com/mnr/55466-duraflame-introduces-new-campfire-logs-for-roasting

The season’s picnics and back-yard barbecues can make it hard to eat right, but a healthy summer lifestyle doesn’t have to mean nibbling on bland fare. With strategic substitutions and smart snacking tips, you can still enjoy a helping of potato salad or a few campfire s’mores without compromising your nutritional goals. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/weightwatchers/50076/