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The American Optometric Association (AOA) and its 36,000 members today announced its partnership with the 3D@Home Consortium, a group of more than 45 companies, to improve the understanding of 3D/S3D viewing as a safe and appropriate technology for all viewing audiences. The parties signed a Memorandum of Understanding (MOU) today, stating their intent to share data and jointly promote vision health utilizing stereoscopic 3D displays. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aoa/49017/

As Hollywood prepares for a summer filled with 3-D blockbuster hopefuls and cable networks launch 3-D networks and programming for newly-released 3-D televisions, the trend towards this new technology is hard to miss—except for the millions of Americans who literally can’t see it. Movies including “Avatar” and “Alice in Wonderland” have already left their impression on the 3-D screen and new movies using the technology are making their way into theaters across the country. Meanwhile, ESPN and the Discovery Channel are preparing to broadcast in 3-D. This new technology is catching the eyes of fans nationwide, but some people may not be able to enjoy the 3-D experience because of vision problems. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aoa/43612/