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Teens across the country can now engage with the nation’s largest smoking prevention campaign through fashion. Vans®, the original action sports footwear and apparel brand, has teamed up with the truth® smoking prevention campaign to launch a limited edition collection of footwear and apparel. This collection features a Vans shoe, tee and socks, all adorned with a one-of-a-kind “smoke monster” design. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7313751-vans-x-truth-shoe-collection-smoking-prevention-campaign/

New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations. To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation