For its 2015 Christmas video, TAP, the Portuguese leading airline, sought inspiration from its daily sounds to adapt, in an innovative way and for the first time ever, the renowned Christmas melody Jingle Bells, exclusively using aircraft sounds.
The leading actors are TAP employees and the A330 aircraft, CS-TOQ (‘Pedro Teixeira’) that embraced the spirit of the season to wish its passengers a Merry Christmas.
Launched on December 1st, TAP’s video went viral in Portugal with over 240,000 views and a 1,2M organic reach on Facebook with no media investment yet. On Youtube it gathered 25,000 views and appeared in all main media publishers.
It’s time for the world to see it! Happy holidays!
To view the multimedia release go to:
http://www.multivu.com/players/uk/7722751-tap-portugal-jingle-bells-aircraft-sounds/
Icelandair helped alleviate the long days of darkness last night with the launch of their Aurora Borealis-themed plane, the Hekla Aurora. The launch, part of Icelandair’s #MyStopover campaign, culminated in Reykjavik as the plane flew over an illuminated Hallgrimskirkja church - a prelude to the city’s annual Winter Lights Festival which begins tomorrow.
The Hekla Aurora is part of Icelandair’s transatlantic fleet, providing passengers an experience of the Aurora Borealis while on board, both with its interior mood lighting, and the new Aurora Borealis livery on the exterior. As the Boeing 757 flew over Reykjavik city yesterday, passengers experienced the dancing lights of the on-board Aurora Borealis, with Icelandic music as the soundtrack, and, adding to the experience, a unique birds-eye view of Hallgrimskirkja church. The plane landed at Reykjavik’s domestic airport to a fanfare welcome as the locals came out in force to celebrate. They were also able to experience the plane for themselves as it was opened to the public.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441451-icelandair-aurora-borealis-plane/
Southwest Airlines® (NYSE: LUV) introduced a modern new look to its iconic brand today at an event dedicated to its Employees. The airline proudly unveiled a new aircraft livery, named Heart, airport experience, and logo. The new look puts the airline’s Heart on display, showcasing the strength of the nearly 46,000 Employees Companywide—whose dedication can be felt by every Customer each time Southwest Airlines connects them to what’s important in their life.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7316751-southwest-airlines-unveils-new-heart-look-logo-livery-airport-experience/
Hotwire.com®, a leading discount travel site, today unveiled a new brand centered on the happiness all types of travelers experience when scoring a fantastic deal. Along with a new logo and the new “Hotels. Deals. Happiness.™” tagline, the travel site has also launched two distinct TV campaigns—one of which was directed by award-winning documentarian Errol Morris. The campaigns, which are inspired by hundreds of real travelers’ feedback, have their own distinct narrative to illustrate how any traveler, seasoned Hotwire® customers and new users alike, can reap the joyous benefits of discounted travel through the site. In conjunction with the brand rollout, Hotwire has launched re-designs of its website and suite of mobile apps for iOS and Android.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7050451-hotwire-celebrates-power-of-deal-in-new-brand-campaign-with-errol-morris
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Richard Branson’s transatlantic airline, Virgin Atlantic and Adam Schefter, football reporter and television analyst, are on the hunt for someone with an insatiable love for the game and a fiery passion for social media to be a ‘Red Hot Reporter’ for a NFL International Series game in London. The Red Hot Reporter will interview players, go behind-the-scenes with sideline access and showcase the fan experience from the Virgin Atlantic suite. They will fly in style to cover the game, between the San Francisco 49ers and Jacksonville Jaguars, at Wembley Stadium on 27th October.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63454-virgin-atlantic
Following a successful initial launch, Barclaycard US, the payments business of Barclays in the United States, is making the Barclaycard Arrival™ World MasterCard® available to all U.S. consumers.
Barclaycard Arrival is the only consumer travel rewards card that allows cardmembers to redeem their miles to fly on any airline, at any time – with no blackout dates or seat restrictions – and get 10% of their miles back when they redeem for travel. The card also offers significant miles earning power, a complimentary subscription to TripIt® Pro mobile travel organizer and access to the Barclaycard Travel Community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60359-barclaycard-arrival-world-mastercard-travel-rewards-card
Emirates’ award-winning frequent flyer programme, Emirates Skywards, and MBNA have signed a new UK credit card collaboration; and announce the launch of two new credit card accounts for current and new Emirates Skywards members and UK consumers.
The ‘Emirates Skywards Credit Card Account’ and ‘Emirates Skywards Elite Credit Card Account’ allow customers the choice between a standard no annual fee card and an elite version with fee. Both cards are available to apply for now at www.emirates.com/uk.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61921-emirates-skywards-MBNA-UK-card-partnership
United Airlines today will celebrate the 25th anniversary of the airline’s Terminal C hub facility at Newark Liberty International Airport, one of the world’s most modern airport terminals and the cornerstone of the original and largest New York/New Jersey airline hub.
Travelers arriving and departing at Newark Liberty today will join United employees in an anniversary celebration between 11 a.m. and 1 p.m. at the upper level United Airlines ticket counter, where customers will have opportunities to earn prizes, travel discounts and bonus MileagePlus miles, and see the airline’s new uniforms for the first time. The airline is also setting up a temporary exhibit during the two-hour period demonstrating how air travel has evolved since 1988.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61756-united-airlines-unveils-new-look-for-25-years-at-newark-terminal-c
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, announced today the Vayama Go Somewhere Sweepstakes on Facebook. As a way to inspire people to think about where in the world they’d like to travel, Vayama is inviting Facebook users to participate in the sweepstakes for a chance to win an international trip valued at $5,500. A lucky winner will receive two roundtrip air tickets on Emirates Airline, plus US $2,000 spending money.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61264-vayama-go-somewhere-sweepstakes-on-facebook-win-international-trip
A unique carbon fabric from Sweden, TeXtreme®, could substantially reduce weight of existing aircraft and thereby enable significant savings in fuel costs for the airlines while contributing to a greener world.
A conservative replacement of current traditional materials with TeXtreme® carbon fiber fabrics, for example—in composite panels in aircraft, could lower the weight of aircraft to the extent that potential fuel cost savings could be in excess of €43,000,000 per annum for 20 major airlines.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60636-teXtreme-carbon-fabric-airline-savings
Island Air closed the sale of the airline today to a newly formed holding company owned by Lawrence J. Ellison. The sale secures the future of Island Air and its employees.
“This is another major investment and commitment to Hawaiʻi,” said Paul Marinelli, vice president of Lawrence Investments, LLC. “We understand the critical importance of transportation in an island state and we will ensure that Island Air strengthens its role, capacity and service to the people of Hawaiʻi. We recognize the need for providing options for travelers, and we believe Island Air has tremendous potential to deliver value to both residents and visitors.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60491-island-air
