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It’s official. Energizer® [NYSE: ENR] today set a GUINNESS WORLD RECORDS™ title for the Longest-lasting AA battery, Energizer® Ultimate Lithium™. The record was announced after rigorous testing proved the Energizer® Ultimate Lithium™ AA batteries’ unsurpassed performance in a number of real-world situations. Digital Cameras? Toys? Lighting? Audio devices? Check, check, check and check: Energizer® Ultimate Lithium™ AA batteries outlasted the competition across the board to secure the GUINNESS WORLD RECORDS title. To view the multimedia release go to: https://www.multivu.com/players/English/8457151-energizer-guinness-world-records-longest-lasting-aa-battery/