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blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.” The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France. blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience. “blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.” To view the multimedia release go to: http://www.multivu.com/players/English/7801651-just-you-and-blu/