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Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.” To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading