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According to the “2011 Financial Reality Check Study” conducted by Genworth, 75% of Americans have never had a conversation about long term care with their loved ones. However, 70% would not know what to do if a family member were to require immediate long term care assistance; an alarming statistic considering that 6 out of 10 people will need long term care sometime during their lifetimes. The data also suggests consumers are suffering from overall financial planning inertia; however, the lack of education around long term care (LTC) planning can have significant consequences. To view Multimedia News Release, go to http://www.multivu.com/mnr/52561-genworth-long-term-care-awareness-month