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Ann Curry, co-anchor of NBC News’ TODAY, America’s number one morning news program; Brian Williams, anchor and managing editor of NBC Nightly News, America’s leading evening newscast; and everyone’s favorite feathered friend, Big Bird, star in 24-hour preschool television channel Sprout’s first PSA created for “Kindness Counts,” the network’s new multiplatform, prosocial initiative designed support the development of empathy in preschoolers. Marking the official kick-off of “Kindness Counts,” the PSA premiered this morning during TODAY. To view Multimedia News Release, go to http://www.multivu.com/players/English/50882-sprout-kindness-counts/